At Zabuni, we do direct trade differently.  Our mission is to provide a platform where coffee farmers and roasters connect so that roasters gain consistent, efficient access to high-quality coffees, while farmers are empowered by acting as their own brand ambassadors and receive a better return.


The Zabuni Difference

The open nature of our auction means parties can buy or sell with confidence because prices are negotiated exclusively between buyer and seller. Transparency is the first step toward accountability, and we enable both ends of the supply chain to have a clear view of the entire process so that we can bring real, verifiable, sustainable change to the supply and trade of coffee.

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Meet Our Team


Laban & Cora


Husband-and-wife team Laban and Cora Njuguna are passionate about pioneering market-based solutions to the challenges faced by coffee producers all over the world

Jason Maina

Operations director

Jason Maina handles our day-to-day operations in Kenya, meeting face-to-face with farmers, cooperative mgmt, coffee industry professionals, and government entities to share Zabuni’s unique opportunity.

Michael Mungai

Technical Director

Michael Mungai is our coffee technical expert, using his 30+ years of experience in many different aspects of the industry to advise and advance the farmers interests and the Zabuni platform.


Our Story

Zabuni’s story began in 2012 when small-scale coffee farmers in Nyeri, Kenya reached out to husband-and-wife team, Laban and Cora Njuguna, for help.  Fed up with being disenfranchised from the coffee industry that they themselves make possible and faced with the alternative of neglecting or uprooting their coffee bushes, they sought a solution that would enable them to keep producing coffee, earn a livable wage, and provide for their families.

Zabuni Specialty Coffee Auction is the result of 7 years of research, listening and engaging with farmers, roasters, coffee experts, cafe owners, and consumers in order to develop an innovative, market-based solution that drives sustainability by treating everyone fairly.  As the children and grandchildren of small-scale farmers, bringing justice and fairness to a system that has oppressed growers for decades is at the heart of what we do. We have worked closely with Kenyan leaders, the State Of Nebraska, the Grand Island Area Economic Development Corporation, and numerous gracious individuals in both the US and Kenya to bring real, verifiable, sustainable change to the trade and supply of coffee.


Our Programs


The main region for quality coffee production in Kenya is the central highlands aka the Mt.Kenya region. This includes areas such as Nyeri, Kirinyaga, Muranga, Kiambu, Embu, Meru,Tharaka Nithi. There are also exceptional coffees in the western part of Kenya and in the Rift-valley, coffees that are slowly gaining recognition for their perfect cup in areas such as Bungoma, Trans-zoia, Uasin Gishu, Baringo, Nandi, Kisii etc, coming of age and still have that unique fruity punch that the great Kenyans are known for. Finally we have coffee in the lower Eastern part of the country like Machakos, Makueni, Kitui and even some in the coastal areas of Taita Taveta.

More coming soon!



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